Interesting Advertising

This morning on the bus, I noticed this ad on a huge billboard:



Now, I know this ad is for Abercrombie and Fitch, because I can kind of read the name of the company behind the almost naked guy. But if I wasn't already familiar with the company, I don't know if I would have any idea who it was for, and that they were trying to sell clothing, considering the fact that the model in question is wearing almost none.

So I have to wonder about the wisdom of Abercrombie's marketing department - nowhere on the ad does it actually say the whole name of the company or what they are selling. If I wasn't fairly knowledgable, I would think the ad was for a gym or tanning salon. I would think the point of advertising for a clothing store to be marketing the clothing they sell. But that's just me.